Manager, Brand Marketing, W & Prestige Category
Fatherly
Marketing & Communications
New York, NY, USA
Posted on Sep 26, 2025
About the Role
The Manager, Brand Marketing will play a critical role in supporting sales, marketing, and editorial alignment for W and the Prestige category at BDG. This position is ideal for a detail-oriented marketer with a passion for fashion, luxury, and prestige brands who thrives in a fast-paced, creative environment. The role requires strong project management skills, a collaborative mindset, and the ability to balance day-to-day execution with creative problem solving.
Sales Support
- Lead development of W-focused turnkey RFP responses under $175K, ensuring they highlight W’s unique brand positioning and incorporate BDG sister brands (e.g., NYLON, TZR) where relevant.
- Maintain and update brand marketing materials including media kits, evergreen templates, sales presentations, and client-facing collateral.
- Prepare polished collateral for roadshows, media days, client meetings, and event opportunities.
Brand Development
- Build and maintain brand collateral across W and related BDG prestige brands, ensuring alignment with editorial direction, design, and brand identity.
- Serve as a secondary liaison for brand needs across internal teams, including editorial approvals, event collateral, and client deliverables.
- Support brand education by drafting weekly updates and other internal communications.
Marketing & Editorial Liason
- Keep editorial calendars current and distribute updates to the sales team to ensure sellers have accurate, timely information.
- Partner with sales and marketing teams in brainstorms to shape creative, sellable opportunities.
- Draft campaign copy, editorial updates, and client-facing communications as needed.
Operational Project Management
- Manage timelines, trackers, and deliverables for special projects, ensuring seamless execution from ideation through delivery.
- Act as day-to-day project manager on initiatives, coordinating across internal stakeholders and external partners.
- Track campaign performance, compiling recaps, press coverage, analytics, and reporting for internal and client use.
- Identify process bottlenecks and propose improvements to enhance team efficiency.
Partnership & Tentpoles
- Provide executional support on W’s tentpole moments and advertiser partnerships, including sponsor deliverables, recap decks, and coverage management.
- Organize and distribute best-in-class partnership recaps and press highlights to inspire future sales conversations.
- Conduct research on competitors, industry trends, and client categories to inform positioning and strategy.
Requirements
- 3–5 years of experience in brand marketing, media, or sales support (fashion, luxury, or prestige category experience a plus).
- Strong project management and organizational skills with proven ability to manage multiple deadlines.
- Detail-oriented with an eye for design and presentation polish.
- Excellent written and verbal communication skills.
- Collaborative spirit and ability to work cross-functionally with sales, marketing, and editorial teams.